We’ve been working with Running Hax, a start-up with healthy ambitions. Running Hax aims to help people to start running or get back into running if they’ve had a go and stopped. The approach is simple, showing students what works and any pitfalls they might get themselves into while creating mental resilience to failure.

The brief was to create a brand which was both vibrant and related to the task in hand; running. We explored a number of options, and the icon route felt like it had the best mileage as it was very distinctive. It also allowed scope for adding some colour into the mix. The icon can also be used without colour where needed.

The Running Hax font we felt was fun but also easy to read. Essential when being used on any marketing material.

If you’ve got a boutique or interesting branding challenge for us, get in touch with Experience Photography now.

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